Why Apple Is So Successful

Steveark says:

They have done a good job of marketing a locked down, dumbed down pocket computer phone that is easy enough for nontechnical people to use. Most engineers I know prefer more powerful android phones and resent the lack of access to the operating system Apple allows. But those of us who are technically inclined are such a small subset of the market we hardly matter. I have to admire how they can market an inferior product for a superior price like they do, that is genius.

Chris@TTL says:

Too true. Every time there’s new features, I’m left thinking: “my current one can’t do that, and I need that!” 🙂

5 minutes before, I was perfectly happy!

Of course, that sentiment applies to most gadget—not just smartphones (or iPhones for that matter).

One argument I’d make about iPhones in particular—and one big reason Jenni and I both have one despite being very technically inclined to leverage Androids—is their resale value. We frequently buy used on a predictable cycle and sell the old one for not much less than we paid. Usually there’s a $50 (plus selling fees) difference in our upgrades which are usually every 2-3 years. Naturally, part of that is getting a good deal initially, keeping them in good shape, and creating a great listing when they’re sold.