Overcome Imposter Syndrome With Uniqueness
The other day on my run a Bob Dylan song came on, followed by ones from Tom Petty and Stevie Nicks. During the Stevie song I thought how all three of them – Dylan, Petty, and Nicks, would have never stood a chance on American Idol. Dylan and Petty would have been laughed off, and Nicks wouldn’t have made it far.
Yet between the three of them they’ve sold 235 million records, and their material still out-streams and out sells most of the modern crap of today. And if you hear a song from one of those artists there’s no mistake who your listening to, even if you’ve never heard the song before. Why?
Because they’re unique.
Generic
Back when I had cable TV, I tried watching American Idol a few times. I love music, so why not try. I gave up on the show soon after because all of the finalists sounded too similar. Sure, they we’re talented folks and could sing – really well. But the show seemed to favor generic voices, voices that had no uniqueness.
Don’t get me wrong, I could only dream to be able to sing like any of the finalists in the year I watched the show. But there is such a thing as having lots of talent yet no uniqueness. In so many facets of life it takes more than talent to stand out.
You have to separate yourself.
Poser
I see a lot of online content creators and writers profess that they have imposter syndrome. It’s especially prevalent in the financial independence blogging space, where many creators are striving to escape their career. So they try their hand at writing about personal finance.
They weren’t trained in personal finance, nor are they financial advisors. But here they are, giving advice on how to reach financial independence. You happen to be reading a blog exactly like that at this very moment.
The best ones to me are the ones that have uniqueness. If you want just the facts about how to do a backdoor Roth contribution there are probably hundreds of sites and blog posts that will give you that. Hint – if you’re a new personal finance blogger and you want to do that post, good luck. You better make it unique, because if you simply do a replay of what’s already out there your chances of getting any traction are really slim.
In the personal finance space – or any creative endeavor for that matter – the creators that rise to the top for me are the ones who weave in a personal story or a unique style into their work.
Everyone can be unique because everyone is unique. You have the one thing no one can take from you or claim as theirs, which is your story and your experiences. Use them, flaunt your uniqueness.
I’m An Imposter, But A Unique One
Every time I publish a blog post an email gets sent to hundreds of people on my mailing list. And almost every single time I get a few unsubscribe notices. Those are likely people who read a post of mine that they liked or connected with and subscribed to my list, only to change their mind later.
Maybe they feel they got duped and that my blog isn’t really about what they thought it was. Perhaps they got sick of my ranting about cycling and climbing and how those things connect to personal finance.
Hey, I’m just doing me. I claim to be nothing more than uniquely me. If someone unsubscribes because I’m not their cup of tea, then great. I hope they find that cup. I want subscribers who connect with me and my uniqueness.
I’ve had imposter syndrome in the past, and still get tinges of it here an there. I have a successful graphic design business, yet I never had any formal training in it. I write a blog about financial independence with a special focus on the psychology and mindset behind our money decisions, yet I was never trained as a financial advisor or a psychologist.
By all accounts I’m an imposter. But I’ve gained traction by being me. I make designs with a style and ethos that’s all mine. And I strive to make my blog posts about stories and unique experiences in my life. My blog is not ginormous and likely will never be. That’s okay, I’d rather be me and be unique than be generic and focused on keywords and listicles.
Take it or leave it, subscribe or unsubscribe, either way I’m good.
Find Your Sound
So that brings me back to music. No one else sounds like Michael Stipe, or Willie Nelson, or Patty Smith. How about Tom Waits, or Nick Cave? (shout out to Freddy and Fates!). Those singers would all have all been laughed off American Idol.
But they’re all massively successful and popular because of their uniqueness.
So if you’re fighting imposter syndrome in your side hustle or any creative endeavor, pull out a mirror and have a peek. That person has a uniqueness like no other, be that person.
You’ve learned one of they keys to being a successful blogger, Dave. I get unsubscribers with every email I send. I view it as a good thing – we’re all free to come and go as we please. Each of us are unique, and different voices are appealing to each of us. Kinda like music, right!?
Exactly, and right back at ya dude. Your blog is huge for a reason, you do an amazing job of combining the straight-up financial stuff with awesome story posts and life experience stuff. I appreciate your readership!
Great point, and a great reminder, both for blogging and all creative endeavors!
Thanks Mrs FCB!
You keep doing you and those people who resonate with you will find you and become loyal readers.
I too see the number in my unsubscribe list grow. It used to bother me because I thought I must be doing something wrong. Nowadays it doesn’t bother me as much.
I too will never have a hugely successful blog but that’s okay. Those big time blogs have to be more mainstream than I like. I feel I would definitely be an imposter then if I try to emulate them.
As others said here and as I’ve always known, an unsubscribe doesn’t always mean the person is done reading your blog. They might be switching to a blog aggregator or RSS feed. I’m an RSS feed guy myself. Keep doing what you do Doc!
Reading a fact filled blog written by an expert is kind of like checking the map before you hit the trail. It’s probably wise to do so but it gets put away quickly so the real fun can begin. Your blog is the guy you want to talk to because he just cleaned a super technical piece of downhill. Or that mountain vista you keep going back to because it makes you feel good. Anyway, keep doing what you’re doing and I’ll keep subscribing.
Oh wow, great analogy, I like it. Thanks so much for the kind words Jim, I appreciate your readership!
Great post Dave! Every one of us is different, weird, odd, and unique. Some people try to hide it for fear of getting laughed off the stage. Other people embrace it for the reasons you’ve said. Most people are somewhere in the middle like you.
In some causes, I’m confident in my abilities and in others I think to myself, “What am I doing here?!”
Keep being you!
Thanks Dan and you do the same. And keep that new blog going, you’ve started out strong!
Thanks Dave! All from your help and guidance. Much appreciated!
Love this. That is all! 🙂
Thank You Tonya, we old timers miss you!
hey dave, thanks for the mention. i think you were one of the first few to read my little blog regularly so you already know this. i always try and write in the same way as if we were sitting down for a chat over a coffee or a couple of beers. that way makes it easy in a way but i hope includes some personal finance content of value within the story. you already went and lived all the stuff you’re going to write about. you own it uniquely so why not use it?
Dude your blog drips with authenticity more than any other out there. It’s 110% clear you’re just doing you and dgaf about what anyone thinks. That’s why you have an audience. Now get back in the kitchen and make those muffuritos, they ain’t gonna make themselves!
I generally agree with you but c’mon man, Stevie Nicks would have walked away with the win on Idol! The other two, I tend to agree. I do think you need to consider that many current blog readers, like me, don’t subscribe any more. We use aggregators like Daily Personal Finance to show us the latest posts from hundreds of bloggers and we pick and choose the content we want to consume. There is no reason to get my inbox flooded with emails announcing new posts because they will automatically show up in the aggregator. And when I see one of yours I’m automatically going to click on it because your content is outstanding. I suspect many unsubscribed are still reading through an aggregator site, they just are trying to trim their inbox inflow. It probably is not a good trend if you are trying to make a profit on a blog but I think it is way more efficient from a reader perspective.
Well to be clear I 100% think Stevie can sing and love her voice. I also still have a massive crush on 1976-era Stevie, when you see those Fleetwood Mac shows she’s like magic. But from what I saw of American Idol her voice would be too scratchy or have too much of a unique tonal quality to it. They voted out people like her and went with the ones who had great voices but were indistinguishable from each other. Maybe it’s different now, either way I don’t care, haha
And yes I’m a Feedly guy and use RSS for almost everything I consume on a computer. And many folks get my stuff through Collecting Wisdom or other sites like that
One things I do as a reader if I like a blogger, is bookmark the blogger’s site on my browser. I do the same for a couple of other commenters above who blog too. Sometimes I unsubscribe to the site if I do that. I think it costs money to have a subscriber list, correct? Plus, I don’t need a email reminder to check out a site that I like. Ha ha.
I know you publish on Tuesday and most Fridays. Sometimes, I click on the commenters link and that takes me to their site to catch up on their content.
Sometimes, as you mentioned, the information presented by the blogger is no longer of interest to the subscriber. Just realize that at one point, you were. Maybe you helped them and they are on their way to FI.
When I first found bloggers on FI, six years ago, I was just reading everything. Saving, investing, spending, etc. I realized I had done all that before and didn’t need reminders on that. I narrowed down my interest to life, money decisions, and the future. Granted, I am in my early 50’s, so I am in a different point in my life than other readers.
Just a couple of thoughts from a reader’s perspective. Keep doing what you like doing.
Yeah as I said to others I realize unsubscribes aren’t all lost readers. As for having an email list, I use MailChimp and it’s free up until you hit a certain number. I’m nowhere near that number, haha. Thanks for reading as always!
Great Points!!! So true. P.S…. Just got back from delayed 30th Anniversary trip, hiking 3 national parks with my wife… a renewed commitment to get in better shape. I love your perspective and particularly the psychology behind financial behaviors.
Thanks Lambo and sounds like an amazing trip. The parks are really popular now in covid and I’m stoked so many folks are getting out there. Keep at it, nature is always there for us!
I think it takes a while to find your unique voice. That’s why you have to stick with blogging for at least a year.
IMO, if you aren’t true to yourself, you won’t last long anyway. It’s no fun writing/singing/creating without being true to yourself.
Exactly Joe. I can’t imagine trying to write articles based off of what the google algorithm wants. I mean, if I looked at it solely as a job well then maybe, but I don’t want another job, that’s what we’re blogging about right, haha. Cheers
Great post Dave. This one had me nodding along the whole way through! My blog might not be terribly popular, but at least I enjoy “doing me” and blogging about what’s important to me!
Who else is going to provide us with online cephalopods? That’s unique to the core!
Very cool take! But also, you get unsubscribe notices?! I didn’t know what was even an option 🙂 . Anyway, thanks for giving me a new perspective on how to combat imposter syndrome!
Well that’s probably because you don’t get unsubscribers… I’m being serious 🙂 Thanks for the kudos PL!
Thanks for the shout-out, sir! You are too kind! As the self-proclaimed “Nick Cave of the FIRE space,” I couldn’t agree more with your argument here (and bonus points for the music analog). Being original and embracing your uniqueness is what makes something truly compelling and intriguing in my opinion. Your approach and writing is exactly that, which is why I am always eager to read your articles every Tuesday and Friday.
In fact, I only read other online writers who are unique. I’m far more interested and engaged by personalities and stories than the usual “How To” stuff. As an intentionally “unique” voice like you, Fates will never be huge, but the peeps who do follow are passionate and engaged. And that makes it all worth the while 🤘
Thanks for the kind words dude but you are just as unique. You have a great take on everything and I love the way you weave music into your writing in your own unique way. Keep doing what you’re doing, your blog is as authentic as they come!
Inspiring post Dave. I can’t think of a time I’ve started something new in life and haven’t felt like an imposter of some sort. “Fake it till you make it” is the cliche motto I tell myself when doubt creeps up.
I’ve done a lot of faking in my life, that’s for sure. Thanks for stopping by!
I feel like imposter syndrome is prevalent with people who have a ton of potential and who’s going to achieve greatness eventually but they’re not quite there yet so they don’t really feel like they deserve any of the successes they’ve gotten so far.
Everyone is definitely unique! One of my favorite counters to a recruiter telling me “if you don’t take this offer, there’s others who’ll gladly take it” is me responding, “yeah but none of them will be me”.
Great post!
I love that attitude Dave, having pride in the uniqueness of yourself is important. If others don’t see it then so be it.
This is why your blog is so fantastic. And the other one that drips of uniqueness is Freddy Smidlap. (How can a personal finance blog make you laugh so much??) Unique is definitely the way to win at this and many other things in life. Keep being you!
THANK YOU Andrea for those kind words, I appreciate it!
Hell ya to this man…. > “By all accounts I’m an imposter. But I’ve gained traction by being me.” I love this and completely relate to it. How the heck else can i explain for myself getting to write and take photos in my post career life? Seriously I worked in the oilfield and designed electric submersible pumps and installed them. Now I do tourism work? Keep on keeping on and being you, authenticity is all we have. Cheers
You’re transition is so cool… being able to say “I do tourism work” when someone asks you what you do. That’s a life goal, well done!