Study Confirms Viking Refrigerator Keeps Beer “Premium Cold”


After a comprehensive study scientists confirm that refrigerators from Viking do indeed keep beer at a temperature that they can only categorize as “premium cold”.  Lead researcher Derek Masserbaum said “Our test results show that when kept in the Viking refrigerator, the beer we drank was definitely premium cold.”  He then added “Even though thermometers consistently show the Viking-cooled beer to be at the same 35 degrees as beer from our more pedestrian refrigerators, it was clearly a premium 35 degrees.”

Masserbaum said his team struggled with what to call the difference in cold, initially choosing “artisanal cold” before settling on premium cold.  He concluded the Viking refrigerator to be worth the additional thousands of dollars, if nothing more than to experience premium cold.

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Dave @ Accidental FIRE

I reached financial independence and semi-retired in my mid-40's through hard work, smart living, and investing. This blog chronicles my journey and explores many aspects of personal finance including the psychological and behavioral factors that drive our habits.

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16 Responses

  1. DocG says:

    I only drink premium cold beer! The rest is like…just cold.

  2. And it dispenses premium tap water to go with it, of course.

  3. Awww, what if I like my beer “artisanal cold”??

  4. A true Viking just places their beer in the snow right outside the nearest door. Except I think 3 days in mid-July. For those 3 days, you really need that super-duper stainless steel box with the ice maker and water on the front.

    • Accidental FIRE says:

      You always have the best comments. This is just great. Except vikings drank grog I think. But yes, for three days every year, the grog could spoil.

  5. Team CF says:

    I do like my beer premium cold! Better get that Viking 😉

  6. Does this apply to gluten-free beer as well?

  7. Joe says:

    Hilarious. I keep my beer in the cupboard and put it in the freezer whenever I plan to drink it. Not very efficient, but good enough for me. Our fridge is small.

  8. Hah! I keep my beer at a hipster 34 degrees in the keezer 😉

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